One of the biggest tools to generate clients and customers are through video advertisements. They’re the best tool in the shed, especially when done right. But, for many companies, it becomes their worst nightmare. No matter how many video adverts they publish, their conversions aren’t as high as they’d expected them to be. For the most part, this is because of the choices they make, and as a result, their video ads end up being low quality, sending the wrong message, or not resonating with their target audience. Essentially, their greatest weapon becomes their greatest burden. Don’t worry, here is a small formula that can help you generate customers guaranteed from your viewers through effective video marketing ads.
1. Grab Their Attention
One of the best ways to grab your target audience’s attention is to speak to them, or more specifically their needs directly. Everyone has something they need or want, and the best way to gain attention is to address those needs and speak to them from the onset. There are many ways you can do this, from speaking directly to your audience in a way that they feel understood, or through stunning visuals and good storytelling that captures people’s attention. By creating a video ad that speaks to your audience directly, you’ll get that initial attention that you need to keep them interested enough to continue watching.
2. Hold Their Interest
Now that you have your audience’s attention, keep hold of that interest. It’s fine to grab their attention by directly addressing your audience’s needs and wants, but the trick is to hold their interest. This can be done by showing them what the solution to their needs or problems are. This can be done through either telling a story about how someone’s life changed when they engaged with your company or simply showing them the facts in a way that they can clearly understand and make it a no-brainer. For example, you take them through the “hero’s journey” where they can see right in front of their eyes how people just like them are finding relief from their struggles and clearly see how this product or service bridges the gap to make it happen.
3. Create The Desire
Finally, create the desire to check out your company. This last piece of the formula should be a breeze, once you’ve mastered the first two. You need to create the desire for your audience, to take action. This can be done by generating some emotional connection or by showing the end result as something absolutely irresistible. They already desire to solve their problems and now understand you as the “savior” and solution, so why not continue the flow and reel your audience in using attractive offers that they wouldn’t be able to say no to. Make it no risk, offer a free trial or even throw in some attractive bonuses.
Bonus Point – Take Action!
Last but not least, you must make sure to tell your audience how they can take action right away. Be specific – Schedule a call, get a quote, enroll now, sign up now… tell them exactly what it is that they need to do next while they are feeling good. Ensure that they know how to reach you. This is an important step in formula, because if your audience doesn’t know how to reach you, then how are you going to get your leads? Make sure you tell them what the best way to contact you is. So, you will soon see those enquiries start rolling in!