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How To Generate Leads Effectively From Video Ads

How To Generate Leads Effectively From Video Ads

One of the biggest tools to generate clients and customers are through video advertisements. They’re the best tool in the shed, especially when done right. But, for many companies, it becomes their worst nightmare. No matter how many video adverts they publish, their...

Why Explainer Videos Work Better Than Reading Text

Why Explainer Videos Work Better Than Reading Text

Text is boring. Sure, content marketing works well, and it still holds a place in your marketing strategy. But video marketing injects life into your plan. Explainer videos show clients and customers how your products or services directly impact their lives. Visual...

How to Write an Explainer Video Script

How to Write an Explainer Video Script

Businesses in any industry can benefit from explainer videos, which are a tool to help tell the story of your brand or product. When it comes to scriptwriting, you need to focus on offering a clear narrative that will captivate your audience from start to finish. Keep...

How to Calculate the ROI on an Animated Explainer Video

How to Calculate the ROI on an Animated Explainer Video

Everyone loves a good video, especially when it means that they don't have to wade through pages of text in order to get the information that they need. There are tons of marketing studies to back up this claim. Digital marketing professionals will tell you there's...

Leveraging Animated Explainer Videos to Increase Software Sales

Leveraging Animated Explainer Videos to Increase Software Sales

If you haven't yet started using videos to drive more software sales, it's time to reconsider your content marketing strategy. Videos are captivating, engaging, and informative. Content like animated explainer videos can tell a great story and drive complex concepts...

The Top 3 benefits of Interactive Videos and what makes it Possible!

The Top 3 benefits of Interactive Videos and what makes it Possible!

With interactive videos, you have something very unique which is the fact that your viewers are actually participating in the video experience. The reason that this can be so powerful is that they are actively engaging which makes them start to feel more of a...

Why is Video Marketing More Powerful Than Traditional Marketing?

Why is Video Marketing More Powerful Than Traditional Marketing?

Imagine having to advertise your tech company through newspaper ads and brochures. Do you think that it would make much of an impact on your consumers? And now think about using video marketing, explainer videos in particular. How do they differ? Let's take a look at...

What are the TOP Industries that NEED Explainer Videos right NOW?

What are the TOP Industries that NEED Explainer Videos right NOW?

Do you remember being in school and staring at the white board in math class, while desperately trying to figure out what that mind-numbing monster was? How many times have you been in this situation? And how many times did you end up figuring out that beast? Market...

What is an EXPLAINER VIDEO and Why is it Important?

What is an EXPLAINER VIDEO and Why is it Important?

Currently, you have anywhere between 10 to 15 seconds to convince a potential customer that they should pay attention to your brand. Within this timeframe, you also need to explain who your company is, what you do, why you do it and what you have to offer, which is no...

THE IMPORTANCE OF MAKING A GOOD FIRST IMPRESSION:

THE IMPORTANCE OF MAKING A GOOD FIRST IMPRESSION:

Let us insert you in a situation. Imagine yourself being introduced to someone – you exchange greetings and smiles, and you reach for their hand. An awkward shake follows that sends semi-destructive waves of shaky confidence down your spine as you try to forget this...