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You likely spend a great deal of time focusing on marketing. After all, reaching customers who will be interested about your product in the right manner is key for growing your business. However, marketing is rapidly changing as technology continues to evolve. The...

One of the biggest tools to generate clients and customers are through video advertisements. They’re the best tool in the shed, especially when done right. But, for many companies, it becomes their worst nightmare. No matter how many video adverts they publish, their...

Text is boring. Sure, content marketing works well, and it still holds a place in your marketing strategy. But video marketing injects life into your plan. Explainer videos show clients and customers how your products or services directly impact their lives. Visual...

Businesses in any industry can benefit from explainer videos, which are a tool to help tell the story of your brand or product. When it comes to scriptwriting, you need to focus on offering a clear narrative that will captivate your audience from start to finish. Keep...

If you haven't yet started using videos to drive more software sales, it's time to reconsider your content marketing strategy. Videos are captivating, engaging, and informative. Content like animated explainer videos can tell a great story and drive complex concepts...

So you've got a product or service and you want people to see it. You want them to experience it and feel compelled to take action. You want them to really understand the value and to feel the need to buy it. How exactly can you do this in a powerful and engaging way...

Okay so you might have not heard much about interactive videos yet, but they are definitely exploding across multiple industries and with big brands this year in 2021. People are starting to take notice and implement them into their own marketing and educational...

With interactive videos, you have something very unique which is the fact that your viewers are actually participating in the video experience. The reason that this can be so powerful is that they are actively engaging which makes them start to feel more of a...

Imagine having to advertise your tech company through newspaper ads and brochures. Do you think that it would make much of an impact on your consumers? And now think about using video marketing, explainer videos in particular. How do they differ? Let's take a look at...

Do you remember being in school and staring at the white board in math class, while desperately trying to figure out what that mind-numbing monster was? How many times have you been in this situation? And how many times did you end up figuring out that beast? Market...

Currently, you have anywhere between 10 to 15 seconds to convince a potential customer that they should pay attention to your brand. Within this timeframe, you also need to explain who your company is, what you do, why you do it and what you have to offer, which is no...