If you haven’t yet started using videos to drive more software sales, it’s time to reconsider your content marketing strategy. Videos are captivating, engaging, and informative. Content like animated explainer videos can tell a great story and drive complex concepts home that are hard to explain in text.

According to Hubspot, almost 90% of people report wanting to see more videos from brands, which means that video will become an increasingly important online marketing strategy.

The pandemic has only added to the urgency, with almost 68% of consumers saying their video consumption has dramatically increased. [source]

Here are a few more reasons working with an animated video production company can improve your closure rates.

Animated Explainer Videos Get the Point Across Fast

Powerful software can be challenging to sum up quickly with text.

Before you know it, you have a long, somewhat boring article that fails to sell your prospect on your product’s biggest benefits. Most likely, they have moved on before they even get to the good bits.

On the other hand, animated explainer videos can quickly get the point across in a fun and entertaining way that keeps the viewer engaged from beginning to end.

More People Buy After Watching Animated Explainer Videos

According to some research, most consumers say they are more likely to purchase after watching an animated explainer video. But why are they so effective?

Animated video production companies are experts in creating eye-catching graphics that grab the viewer’s attention. However, getting eyes on your video is only the start because it’s the clever animations and engaging voiceovers that keep the viewer engaged.

Colorful graphics are skillfully employed to make an impact while delivering critical information about your software and how it will improve the lives of its users.

In short, people won’t buy your software if they don’t understand it, and animated explainer videos deliver information in a way that is easier for the brain to process and remember.

Explainer Videos are Great for SEO

You have no doubt noticed the proliferation of videos bubbling their way to the top of search results.

Search engines like Google are in the business of knowing what their audience wants. Otherwise, they wouldn’t be the globe-spanning mega-corporation they are today.

If Google is showing videos at the top of the search results for just about any search phrase you can think up, it’s because they know their audience craves this type of content.

An animated video production company can produce popular videos that will help your company get found in the search engines for more keyword phrases than using text-based content alone.

Greater Market Penetration

YouTube is the second biggest search engine next to Google, and billions of hours of video are watched every day on the popular video platform.

The platform also provides plenty of opportunities for you to take advantage of even more keywords you know your audience is using to find your business.

While it’s always a good idea to have a presence on YouTube to cover all your bases, you can also improve your market penetration through YouTube advertising, which is difficult if you don’t have any video content to share.

YouTube is not the only video platform in town. Don’t neglect sites like Vimeo and Loom. Facebook, Instagram, and TikTok are also great locations to share entertaining animated explainer videos if your market research says these sites are where your demographic likes to hang out. ​

Video consumption is on the rise, but as a busy software development company, you probably don’t have the time to create them yourself. The good news is, you don’t have to.

Our animated video production company has the experience and expertise to create animated explainer videos for your company that are as affordable as they are entertaining. Call today to find out more.