Text is boring. Sure, content marketing works well, and it still holds a place in your marketing strategy. But video marketing injects life into your plan. Explainer videos show clients and customers how your products or services directly impact their lives.

Visual storytelling is engaging, fun and easy for decision-makers to watch.

If you’re considering adding explainer videos to your marketing strategy and wondering why it’s a better choice than reading, let’s look at some stats.

Viewers Retain 95% of a Video’s Message

Marketing is all about retention and getting your message across to your target demographic. And when viewers watch the videos your brand produces, 95% of the message is retained. However, if you had the same message in just text, people would retain just 10% of your message.

Short videos are especially beneficial because decision-makers are on tight time schedules.

If you have a short explainer video and your business piques the interest of someone, they’re more than likely to watch the video during their lunch break or while they’re relaxing. Plus, short videos are easier to produce, which is a perk for your business.

73% of People Prefer to Watch Short Videos

Explainer videos aren’t long, drawn-out videos that people need to dedicate a lot of time to. Many videos are 1 – 2 minutes long, which is perfect for someone short on time. And 73% of consumers prefer short videos when:

  • Learning about a product
  • Researching or learning about a service

How does text compare? Just 11% of people prefer learning about a product or service by reading text. Short videos are the go-to option if you want to bring a new product or service to market or attract new customers.

Video is Attention-Grabbing and Drives Engagement

Are you struggling to keep a person’s attention when they land on your text landing page? A wall of text is intimidating, and it doesn’t perform well in the engagement department either. Video, on the other hand, performs well in both of these areas by:

  • Generating 380% more clicks than a traditional call-to-action
  • Receiving 1,200% more shares than images and text combined

Videos evoke emotions from views, and if your video hits on the person’s pain points and solves a unique problem, people will share it. If you’re using video on social media, you’ll often have higher views, comments and shares.

While video may not be the only part of your marketing strategy, it is a great way to get shares, drive engagement and get people talking about your brand.

Our Brains Process Video 60,000 Faster Than Text

Did you know that 90% of the information that goes to your brain is visual? Your brain processes visuals 60,000 times faster than if reading text. Visual content, like the highly engaging animated explainer videos that companies use:

  • Get your message across faster
  • Attract more inbound links
  • Drive higher engagement

Adding in visual content, such as videos, can help you build your brand’s awareness, gain trust and quickly get your message across to leads.

Video marketing should be a part of every modern marketing strategy. If you’re ready to supercharge your results, explainer videos can help. In fact, read our recent article on how to calculate your ROI for animated explainer videos.