You likely spend a great deal of time focusing on marketing. After all, reaching customers who will be interested about your product in the right manner is key for growing your business. However, marketing is rapidly changing as technology continues to evolve. The marketing tactics that worked well even a few years ago may need to be altered.
For example, online video marketing has rapidly grown as a way for companies to reach customers, informing them about how they could benefit from their products. There are many reasons why video marketing has proven essential to the tech field. Let’s take a look at the many reasons why investing in video marketing could be ideal for your tech company.
Efficiently Capture Attention
When you are marketing your tech product, it is important that consumers get all the information they need to make an informed decision. Unfortunately, this can be quite a challenge using traditional online marketing. For example, it is known that the typical website visitor only reads about 24% of the text on a web page.
This obviously makes it difficult for you to get your major points across in text. Additionally, the fact is that attention spans are growing shorter and shorter. In fact, they have decreased significantly in just the past fifteen years. In a world of sound bites, capturing and keeping attention long enough to get the message across is key. Video marketing is a more engaging platform.
Make Complex Things Clear
You likely have a wide array of potential audiences for your product. Some are likely quite familiar with the area while others may lack a bit of knowledge. Add to this fact that tech products such as SaaS are typically quite complex.
People typically learn more easily about things when they are demonstrated rather than simply told. After all, just think back to how well you retain information from lectures versus actually doing something. Video marketing, particularly explainer videos, allows you to clearly demonstrate the most effective features of your product and how they help the user to solve a problem. In just a few minutes, you can present a comprehensive overview.
Build an Emotional Connection
When you think about how to market your tech product, you likely focus a lot of effort on establishing a logical argument. After all, your product fulfills a need or solves a problem. Thus, spending time creating an argument for this is important. However, people often do not make purchasing decisions based on information and logic alone. Emotions are also important.
One of the biggest benefits of video marketing is the ability to instill emotions more easily in your viewers. Purchasing is often driven by emotions with 95% of decisions made subconsciously. Videos are a great way to create positive links between your customers and your product. Integrating humor is one very effective way to do this while also keeping the potential customer engaged.
Boost Your Search Engine Optimization
One thing key for any business’ marketing efforts is search engine optimization. You want to be returned high in search results when someone searches for a product like yours. One of the surprising benefits of video marketing is that it enhances your search engine optimization. Google’s algorithm prioritizes sites with video in their rankings.
Additionally, video marketing is an important source of content for your social media channels. Whether you are aiming to go viral on TikTok or share information on your company’s Facebook feed, video marketing leads to shares and the all important backlinks that can further strengthen your SEO.
Show Off Top Features
One of the biggest benefits of engaging in video marketing is the ability to truly show off the best features of your product. Users can watch examples of how your product can help make their work or life easier. This is particularly useful for tech companies that sell software as things like explainer videos enable users to visualize how the product works and how it can be useful to them.
Briefly highlighting your product’s best features is a way to build a strong sales pitch without being overly salesy. By focusing on being informational and educating viewers, you can make them more interested in your product without having to worry about turning them off by trying too hard to make a sale. Essentially, video marketing is a way to let your product speak for itself.
Ready to Make the Jump with Video Marketing?
If you want to leverage these benefits by adding an explainer video to your video marketing efforts, Real Good Videos has a wealth of experience in helping you concisely and effectively communicate your vision. Take a look at our Portfolio and contact us when you are ready to take your video marketing to the next level.